in india, for india: medical device makers plug in
In a sleek glass and chrome building at the Bangalore Software Center, more than 1,000 young researchers and engineers at GE Healthcare may have mastered the keys to innovation that saved IndiaThe 50,000-sq. ft.
GE Healthcare\'s largest research and development agency recently launched a portable ECG MACi (ECG)
Machines weighing less than 1 kg can run on batteries even in hot, dusty conditions, making ECGs only $0.
$20 each, and about $50 currently.
MACi and its slightly heavier predecessor, MAC 400, were designed, developed and manufactured with local Indian components, in India, the increase in health care spending has boosted healthcare system manufacturers like GE who are now focusing on producing products for India.
According to PriceWaterhouseCoopers, the medical device market is worth as much as $3 billion, up more than 10% annuallyPWC)
Attracted foreign companies like GE Healthcare, a business that works with Wipro, Siemens and Philips, who are also looking to be in the local areafor-
\"In theory, this opportunity is huge,\" said Sujay Shetty, head of India\'s pharmaceutical business at PwC.
\"In India, we must first
Third World Technologyworld prices.
So India can also be a springboard for Africa and Latin America, which have similar needs . \"
According to PWC data, India\'s health care industry is expected to output more than $30 billion, doubling in five years.
GE Medical First Assembly High
End ultrasound, CT, and X
Earlier this year, in its sprawling John F.
The Welch technology center in Bangalore has 2,200 employees who focus on India.
Ashish Shah, general manager of global technology at GE Healthcare, said: \"So far, innovation has been oriented to the United States and Europe and has been artificially pushed to the Indian market . \".
\"Today, we are innovating for India, thinking with rupees and paise instead of dollars and cents,\" Shah said . \" After more than 15 years at GE Healthcare in the United States, he accepted the job.
India accounts for just over 5% of $1 spending. trillion-
The annual gross domestic product is mainly concentrated in the primary health care sector, with a focus on basic needs such as immunization and common diseases.
Per capita spending is less than the third in Chinese spending, while the private sector accounts for about 80% of India\'s total health care spending.
India is an emerging medical tourism destination, and the price of quality care services provided by modern hospitals in the city is only a small part compared with the West, but only 0.
There are 7 hospital beds and 0.
There are 6 doctors in every 1,000 people, far below the world average.
The government has launched the National Rural Health Mission and the insurance plan for the very poor population and has encouraged the public
Private Partnership (PPP)
Especially in small towns, people are doing blood tests and X-rays.
Traditionally, NGOs and big companies have worked with hospitals or aid agencies in rural areas to help bridge this gap.
Lifeline Express is an example. it consists of five carriages on the train, equipped with facilities including operating rooms.
With the support of the British charity Impact Foundation, it has had more than 600,000 surgeries in nearly 20 years.
Now, medical system manufacturers like GE Healthcare and Siemens have been selling high for years
Terminal equipment at local hospital chains such as Apollo, Fortis medical and Max are also eager to take advantage of this opportunity.
Siemens has built imaging and ultrasonic systems in India for more than 50 years and has used X-
Ray, ultrasound and pathological system.
D Ragavan said that the PPP model will strive to provide quality health care to the public, but there is no framework yet, and there is no national policy or financial incentive for local manufacturing, the executive vice president of Siemens Healthcare.
GE has a pilot Catherine lab on wheels, built with the help of a leading heart surgeon and Indian Army. In two-and-a-
It serves about 2,500 patients for routine examination and complex angiography, all in a space no larger than the bus.
V. raja said: \"We can\'t survive in emerging markets like India and sell our products in developed markets because there is a huge dichotomy between the demand for health care and the ability to pay, chief executive of GE Medical Group in South Asia.
This is the gap that GE\'s MAC 400 and MACi are trying to bridge: Heart disease is the main cause of death in India, with these ultra-portable devices, ECG tests--
The first step in early detection-
Make it affordable for millions of people.
The MAC 400 costs about $1,000, or one-
The third is the price of imported equivalent products, which has sold more than 8,000 units since its launch in 2008.
The smaller and lighter MACi sells for about $500.
There are about 700 manufacturers of medical devices in India, but most manufacturers have low production costs.
Value products such as needles and tubes, leaving professional products to foreign companies like GE, which are considering buying them at home
National policies in other markets.
GE has also made baby heaters for India with high infant mortality, reducing costs by more than half with local components and fewer features.
\"Working in India, you don\'t need all the fancy stuff,\" Raja said . \" He picked up a MACi, which is no bigger than a credit card scanner and has fewer buttons.
The strategy, he said, opens up a bigger market and supports the theory of \"wealth at the bottom of the pyramid\" that makes money even among poor consumers, nokia, Nestle and other companies have accepted.
India will spend $14 on health infrastructure in 2013.
2 billion, a recent KPMG report estimates that with the help of new technologies, the growth of hospital chains and the increase in government spending, 50% of growth is close to 2006.
GE Medical, Siemens, Philips and other companies are ready.
\"We are at an inflection point and have the opportunity to do what Telecom does: achieve exponential growth by meeting the mass demand at the right price with the right quality products,\" Raja said . \".